Login/Register

Guilt-free shopping in London

London’s atmospheric vintage boutiques may be wonderful to rummage through, but these days, savvy eco-warriors have more to choose from than just old treasures.

Whether vegan, fairly traded or crafted from green-minded materials, everything from bracelets to shaving cream is now sold with a little extra peace of mind. We’ve rounded up 5 sustainable shops to help save the world in style…

  • Sir Plus

    306 Portobello Road, W10 5TA London

    Quintessentially British menswear store Sir Plus built its success on ‘cabbage’. Not the vegetable (although the shop started out as a Portobello Market stall), but a term for surplus fabrics from mills. These are used to make the brand’s signature tailored Nehru jackets, waistcoats and boxers. It’s a waste-not-want-not approach for ethical dressers on the hunt for a unique piece to take home.

  • The Third Estate

    27 Brecknock Road, N7 0BT London
    Animal-free and fair-trade, this Camden stand-out draws in vegans and carnivores alike. Clothing here uses natural dyes and funds social projects in India – and the shop’s range of vegan shoes is equally impressive. Take your pick from soul-saving trainers, brogues and heels, all made using synthetic micro-fibres and natural rubber. Ethical bakery Bumblebee lies a few cruelty-free steps away, too.
  • The Keep

    Granville Arcade, 32-33 Brixton Village, Coldharbour Lane, SW9 8PR

    Decked out with driftwood and hanging lights, this cool Brixton boutique stocks classic, fast-fashion-shunning pieces. All mindfully-made, they’re earth-kind and covetable. Build his ‘n’ hers capsule wardrobes with organic-cotton shirts, Scottish-cashmere jumpers, hemp-silk skirts, tailored chinos and pure-wool scarves. Other keepsakes include geometric, recycled jewellery, and clean-lined bags from vegan brand Matt & Nat.

  • Content Beauty

    14 Bulstrode Street, W1U 2JG London

    A petite shop with a big heart, Content Beauty is all about organic and natural beauty. Discover cult skincare brands such as Pai and Mühle to match every ethos. They’ve squeezed in treatment rooms and a naturopathic clinic, alongside eco-friendly and socially-aware initiatives. Book a make-up-bag detox with one of their experts to replace old products with new natural faves.

  • The Good Place

    61 Chelsea Manor Street, SW3 5RZ London

    Shopping ethically needn’t mean swathing yourself in hemp. The Good Place treads the gilded line between luxury and low-impact, working to a sturdy ethical policy. It sells necklaces of fair-trade gold, delicately embroidered bags crafted by Berber collectives and soft alpaca throws handmade by Malawian women. A global mindset and glamorous outlook: very good, indeed.

Image credits: © The Good Place; © The Good Place; © Sir Plus; © The Third Estate; © The Keep; © Content