Guilt-free shopping in London

Quintessentially British menswear store Sir Plus built its success on ‘cabbage’. Not the vegetable (although the shop started out as a Portobello Market stall), but a term for surplus fabrics from mills. These are used to make the brand’s signature tailored Nehru jackets, waistcoats and boxers. It’s a waste-not-want-not approach for ethical dressers on the hunt for a unique piece to take home.

Animal-free and fair-trade, this Camden stand-out draws in vegans and carnivores alike. Clothing here uses natural dyes and funds social projects in India – and the shop’s range of vegan shoes is equally impressive. Take your pick from soul-saving trainers, brogues and heels, all made using synthetic micro-fibres and natural rubber. Ethical bakery Bumblebee lies a few cruelty-free steps away, too.

Decked out with driftwood and hanging lights, this cool Brixton boutique stocks classic, fast-fashion-shunning pieces. All mindfully-made, they’re earth-kind and covetable. Build his ‘n’ hers capsule wardrobes with organic-cotton shirts, Scottish-cashmere jumpers, hemp-silk skirts, tailored chinos and pure-wool scarves. Other keepsakes include geometric, recycled jewellery, and clean-lined bags from vegan brand Matt & Nat.

A petite shop with a big heart, Content Beauty is all about organic and natural beauty. Discover cult skincare brands such as Pai and Mühle to match every ethos. They’ve squeezed in treatment rooms and a naturopathic clinic, alongside eco-friendly and socially-aware initiatives. Book a make-up-bag detox with one of their experts to replace old products with new natural faves.

Shopping ethically needn’t mean swathing yourself in hemp. The Good Place treads the gilded line between luxury and low-impact, working to a sturdy ethical policy. It sells necklaces of fair-trade gold, delicately embroidered bags crafted by Berber collectives and soft alpaca throws handmade by Malawian women. A global mindset and glamorous outlook: very good, indeed.