15/01/2014 2014 Eurostar Ashden Award for Sustainable Travel shortlists four British projects

15 Jan 2014

Four British sustainable travel schemes have been shortlisted today for the 2014 Eurostar Ashden Award for Sustainable Travel, moving a step closer to winning a share of the £30,000 prize fund. 

Co-wheels Car Club, Living Streets, Bespoke Logistics Solutions and Ecotricity Group have been shortlisted alongside eight more pioneering sustainable travel initiatives from France and Belgium. The 12 shortlisted projects will now go through a rigorous judging process, before four finalists are selected in April and the overall winners are announced at a prestigious ceremony in London on 22 May 2014. 

The Award, now in its third year, recognises innovative travel schemes that are leading the way in encouraging people to adopt more sustainable ways of travelling, helping improve quality of life whilst reducing congestion, pollution, and CO2 emissions.

The shortlist for 2014 features:


  • Co-wheels Car Club – this Durham based social enterprise is helping to reduce the UK’s reliance on cars through its national network of car clubs. Electric cars and bikes as well regular vehicles are all available to hire by the hour
  • Living Streets - has been campaigning on pedestrian issues since 1929 and its national Walking Week (12–16 May 2014) is a huge success every year
  • Bespoke Logistics Solutions (BLS) – partnered with Berkshire NHS Trust to introduce innovative software that automatically selects the best and most efficient travel options to transport patients
  • Ecotricity Group Limited – based in Stroud, Gloucestershire, Ecotricity is a green energy company that has created an ‘electric highway’, enabling electric cars to charge at service stations nationwide


  • Tisséo-SMTC – Tisséo is a public service organisation in Toulouse, which provides local businesses green travel advice to help reduce the frequency  of car travel in the city
  • ID Bus - The French national coach network, ID Bus has successfully persuaded people to avoid cars for long journeys
  • Pignon sur Rue – promotes cycle tourism in France’s third largest city, Lyon, through  a range of creative programmes which can easily be replicated across the country 
  • Mountain Wilderness France – is working to reduce reliance on car travel around the French Alps by creating and promoting alternative greener travel options


  • Optimobil Vlaanderen – Cambio – is a large scale car club based in the Flanders region of Belgium. With over 500 vehicles to share, local residents reduce costs and lower emissions
  • Provincie Limburg –Limburg Council is encouraging local businesses to use more sustainable modes of travel through its travel  support service, Mobidesk Limburg
  • Taxistop asbl – a car-sharing website which encourages commuters to share cars in the Wallonia region of Belgium
  • Stad Mechelen – The town of Mechelen in Belgium has transformed its city centre to become a partly car free zone, reducing traffic in the city centre by 70% in the process

Nicolas Petrovic, Chief Executive of Eurostar, said; “Since we partnered with Ashden in 2011 we have discovered some ground-breaking sustainable travel schemes in the UK, France and Belgium. Each year the quality of entries increases and all demonstrate the impact sustainable travel projects can have on the environment.

The 2014 shortlist shows the breadth of innovation in sustainable travel. We hope that by celebrating the contenders successes we will encourage more people to think differently about how they travel, and demonstrate that travelling by train, bus, tram or bike is often cheaper, easier and more efficient than driving or flying.”

The Eurostar Ashden Award for Sustainable Travel is part of Eurostar’s Tread Lightly programme to reduce the business’ impact on the environment and encourage people to switch to more sustainable modes of transport.

For more information about the 2014 Eurostar Ashden Award for Sustainable Travel  visit www.ashden.org/awards/2014/travel or to book Eurostar tickets visit www.eurostar.com.


Notes to Editors

About Ashden

  • The Ashden Awards were set up in 2001 to champion practical, local energy solutions that cut carbon, protect the environment, reduce poverty and improve people’s lives. Since then they have rewarded over 150 sustainable energy champions and awarded over £3.1 million in prize money, as well as leveraging over £8.5 million of support for the winners. For further information, including photos, films, and case studies on past winners, go to www.ashden.org 
  • The 2013 Ashden Awards were held at the Royal Geographical Society in London on 20 June 2013. Check out the winners here: http://www.ashden.org/travel_awards


About Eurostar

  1. Eurostar is the high-speed train service linking St Pancras International, Ebbsfleet International, Ashford International, Paris, Brussels, Lille, Calais, Disneyland® Paris, Avignon and the French Alps.
  2. Eurostar was established in 1994 as a partnership between three railway companies: SNCF, SNCB and LCR (London and Continental Railways). On 1 September 2010, Eurostar became a single, unified corporate entity owned by three shareholders: SNCF, SNCB and LCR.
  3. The current Eurostar train was first introduced into service in 1994 carrying 750 passengers and operating at speeds of up to 300kph. Since then, the fleet of 28 trains has carried more than 140 million passengers between London and the Continent. Following their refurbishment these trains will continue to form a core part of the Eurostar fleet. The new Eurostar e320 will carry more than 900 passengers at speeds of up to 320kph.
  4. Eurostar is a founder member of Railteam, a partnership between Europe’s leading high-speed train operators that is developing simpler ways to book and travel on the fast-expanding European high-speed rail network.

For more information about Eurostar please contact:
Eurostar Press Office
t: 00 44 (0) 20 7843 5500
e: press.office@eurostar.com