Eurostar offers new class of service in response to changing needs of customers

27 Apr 2010

Eurostar, the high-speed passenger train operator between the UK and France and Belgium has today announced an important change to its class of service range.

In response to the changing needs of customers, Eurostar is introducing Standard Premier – a 'mid-class' designed to appeal to not only the more cost-conscious business traveller, but also leisure travellers who want that little bit extra space and service.

Standard Premier tickets will go on sale next Wednesday (5 May) for travel from 1 September. The new class will replace Eurostar's existing Leisure Select class, which has been on offer since 2005.

This change comes as a result of extensive customer feedback and market research and sees Eurostar's class offerings move towards a more intuitive structure with Standard Premier perfectly complementing the existing Business Premier and Standard classes.

Commercial Director Nick Mercer said:

"Following extensive research and feedback from our corporate clients and business travel agents, it became very clear that there was a strong appetite for a mid-range product pitched between our fully-flexible Business Premier and Standard classes.

"We have taken this on board and have now introduced a new class which not only meets the needs of our more cost-conscious business customers but also appeals to the leisure traveller looking for a bit of extra comfort and service on board.

"With the introduction of Standard Premier, we now have a range of products that meets the differing needs of all our customers."

What is on offer?

Business Premier
Eurostar's exclusive business class offers the highest level of freedom to work in dedicated, comfortable surroundings. With fully flexible fares, Business Premier offers a 10 minute express check-in, business lounge access, plus drinks and a fine food menus often designed by top ranking chefs. This summer, Business Premier travellers will enjoy menus designed by Michelin star chef Graham Garrett from acclaimed Kent restaurant 'The West House'.

Standard Premier
This new class of service provides for travellers seeking more from their time on board. With the option of flexible fares*, Standard Premier offers the freedom to work, think, or simply unwind. Customers are presented with calm, spacious surroundings with on-board staff offering a light meal and a selection of magazines.

Standard Class
All the advantages of high-speed, city centre to city centre rail travel, plus great value. Standard Class is for travellers on a budget who don't want to compromise on style or comfort.

Return prices for Standard Class start from £69; for Standard Premier start from £189 and for Business Premier from £450.

Loyalty programmes
All Eurostar travellers can benefit from Eurostar's loyalty programmes.

The Eurostar Frequent Traveller programme is targeted at business travellers. As well as earning points to spend on rewards, members can also enjoy exclusive privileges such as preferential rates on car hire and hotel bookings. Members can also earn benefits such as access to Eurostar business lounges and invitations to exclusive events.

All other travellers can benefit from Eurostar's leisure loyalty programme, Eurostar Plus.

Eurostar Plus is a very straightforward, easy to use online scheme. Customers can earn points every time they purchase a ticket and receive cash-back to spend on future Eurostar travel.

Eurostar Plus also offers individuals the unique advantage of being able to also earn points for friend and family bookings. Full details are available on our website


Note to editors:

*Standard Premier flexible fares are refundable with a deduction of 15% of the full value of the ticket, or of the outstanding ticket value if one of the legs has already been travelled.

1. Eurostar is the high-speed train service linking St Pancras International, Ebbsfleet International, Ashford International, Paris, Brussels, Lille, Calais, Disneyland Resort Paris, Avignon and the French Alps.
2. Eurostar is a founder member of Railteam, a partnership between Europe's leading high-speed train operators that is developing simpler ways to book and travel on the fast-expanding, European high-speed rail network.
3. Eurostar and Eurotunnel are entirely separate companies. Eurostar operates high-speed passenger trains, while Eurotunnel operates vehicle shuttle services and the Channel Tunnel itself. Eurostar is Eurotunnel's biggest customer.
4. For travel information, please visit or call our contact centre on 03448 224 777.

For more information contact:

Eurostar Press Office
t:0044 (0)20 7843 5500