Eurostar celebrates 15 years, over 100 million travellers and the equivalent of 338 trips to the moon!
17 Nov 2009
-- Friday 13 November "lucky" for 15 pairs of Eurostar travellers!
Eurostar, the high-speed passenger service which links the UK and the continent, celebrated 15 years of service, over 100 million travellers and the equivalent mileage of 338 trips to the moon with a multi-media advertising campaign which was designed for maximum customer engagement.
The campaign combined print, digital outdoor, radio and online and also included a trade campaign. Outside London and the South East a print campaign featured "From over 200 UK stations to the Continent, connecting at St Pancras International" .
One of the most important elements was the interactive engagement and to encourage travellers to share their memories and experiences over the past 15 years. A 15th anniversary competition was promoted on Absolute and Magic radio stations accompanied by print advertisements which generated over 15,000 entries. It culminated in a spectacular event at Searcy's Champagne Bar at St Pancras International on Friday 13 November – the eve of Eurostar's Birthday. Some 15 lucky pairs of winners had a surprise luxury weekend in Paris whilst the runners-up partied at the station for the rest of the night.
Eurostar's Director of Sales and Marketing, Emma Harris, said: "Superstitious! No way. Friday 13 November was simply incredible, the feedback we had was amazing and it was fascinating to hear people's stories of the last 15 years. It was significant that many people also included their experience of Eurostar and how the service has affected people's lives - some met, some went on honeymoon, some conducted relationships. We are very proud that we have grown up with a new generation of travellers. "
Eurostar's integrated advertising campaign was delivered by agencies - Fallon, Vizeum, Firelighter and Glue.
Note to editors:
1. Since Eurostar returned to full service in February 2009, punctuality levels have remained high with 95% of trains arriving on time.
2. Eurostar provides high-speed rail journeys between St Pancras International, Ebbsfleet International, Ashford International, Paris, Brussels, Lille, Calais, Disneyland Resort Paris, Avignon and the French Alps.
3. Eurostar connects with domestic services in the UK and provides onward connections to destinations across mainland Europe. Travellers can buy connecting fares to the Continent from more than 200 stations with return fares from £63, including Brighton from £71 and Edinburgh from £92.
4. Under its Tread Lightly environmental plan, Eurostar has set a target of reducing its carbon dioxide (CO2) emissions by 35% per traveller journey by 2012. Because emissions cannot yet be eliminated, Eurostar is also the world's first train operator to make all journeys carbon neutral, at no extra cost to travellers. Research commissioned by Eurostar in 2006 and repeated in 2009 has shown that a Eurostar journey between London and Paris/Brussels generates just one-tenth of the CO2 of an equivalent flight.
5. Eurostar and Friends of the Earth are working together in the UK on Eurostar's Tread Lightly initiative and Friends of the Earth's climate campaign. To find out more about Friends of the Earth visit www.friendsoftheearth.co.uk.
6. Eurostar is a founder member of Railteam, a partnership between Europe's leading high-speed train operators that is developing simpler ways to book and travel on the fast-expanding, European high-speed rail network.
7. Eurostar is an entirely separate business from Eurotunnel. Eurostar operates high-speed passenger trains, whilst Eurotunnel operates vehicle shuttle services and the Channel Tunnel itself. Eurostar is Eurotunnel's biggest customer.
8. To book tickets or for more travel information, please visit www.eurostar.com or call 08705 186 186.
For more information contact:
Eurostar Press OfficeEurostart:0044 (0)20 7843 5500e:firstname.lastname@example.org