It's a RAPP! Eurostar appoints new agency to its below-the-line account
19 Nov 2008
Eurostar, the high-speed train operator that links the UK and mainland Europe, has appointed RAPP (formerly WAVV RAPP COLLINS) to support its Pan European Customer Relationship Management, Loyalty and E-commerce programmes.
RAPP has been appointed to the consolidated account and will be tasked with supporting Eurostar across these three core areas. Over the coming months, Eurostar will be further developing its traveller communications and refining its award winning website eurostar.com to continue to push the standards of the customer experience.
Louise Holah, the e-commerce, commercial and CRM manager at Eurostar commented on the news today, she said: 'We are delighted to appoint RAPP to this account and look forward to working together on the many exciting opportunities ahead as high-speed rail across Europe grows apace."
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Notes to Editors:
1. Eurostar is the high-speed train service linking St Pancras International, Ebbsfleet International, Ashford International, Paris, Brussels, Lille, Calais, Disneyland Resort Paris, Avignon and the French Alps.
2. Eurostar operates 17 daily services each way between London and Paris (18/day from September 2008) and 10 a day each way between London and Brussels, and carries more than nine million travellers a year.
3. Ebbsfleet International is a new gateway to the eastern side of London and the Home Counties, offering seven trains a day to Paris and five a day to Brussels, and journey times of roundly two hours or less. It is a few minutes' drive from junction 2 of the M25 in north Kent and has ample parking, as well as taxi and Avis car hire facilities.
4. Eurostar is the world's first train operator to make all journeys carbon neutral. Independent research has shown that a Eurostar journey between London and Paris /Brussels generates one-tenth of the carbon dioxide produced by an equivalent flight. Under its Tread Lightly environmental plan, Eurostar has set a target of further reducing its CO2 emissions by 25% per traveller journey by 2012.
5. Eurostar and Friends of the Earth are working together on Eurostar's Tread Lightly initiative and The Big Ask, Friends of the Earth's climate campaign. Friends of the Earth is advising Eurostar on ways to further reduce its impact on the environment and Eurostar is helping Friends of the Earth to build support for a really strong climate change law.
6. Eurostar is a founder member of Railteam, a partnership between Europe's leading high-speed train operators that is developing simpler ways to book and travel on the fast-expanding, European high-speed rail network.
7. Eurostar and Eurotunnel are entirely separate companies. Eurostar operates high-speed passenger trains, while Eurotunnel operates a vehicle shuttle service between Folkestone and Calais and the Channel tunnel itself. Eurostar is Eurotunnel's biggest customer.
8. To book tickets for Eurostar, or to find out more information, go to www.eurostar.com call 08705 186 186 or contact your travel agent.
For more information:Eurostar Press Office+44 (0)20 7843 firstname.lastname@example.orgFor images please go to www.eurostarimagery.co.uk and register.