Eurostar integrates Sales & Marketing teams
13 Nov 2008
Eurostar, the high-speed passenger train service that links the UK with the Continent, has appointed Emma Harris as its new Sales & Marketing Director (UK & International). She will take up her new position on 17 November.
In her new role Emma will be responsible for all Sales and Marketing activity in both the UK and international markets. She will also have responsibility for brand management and the development of the Eurostar product.
Emma joined Eurostar's business sales team in 2001 from Bass Brewers where she was a National Account Manager. She has risen through the ranks becoming Head of Business Sales, then Director of UK Sales, before taking on the International markets in 2005. More recently, Emma led the change management programme for Eurostar's successful move to St Pancras International.
"This is an exciting move for me personally and for the business" says Harris. "One of the keys to our success during recent years has been the harmonisation of sales and marketing. To now fully integrate them into one function will only make us stronger commercially, bringing a more creative approach to our sales processes and allowing for a more sales-influenced marketing strategy".
In the first nine months of 2008 Eurostar has carried a record 7.0 million travellers and enjoyed record sales of £521.1 million. Over 90 million people have travelled on Eurostar since services began in 1994.
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Notes to Editors:
1. Eurostar is the high-speed train service linking St Pancras International, Ebbsfleet International, Ashford International, Paris, Brussels, Lille, Calais, Disneyland Resort Paris, Avignon and the French Alps.
2. Eurostar offers through fares to the Continent with First Great Western, National Express East Anglia, First Capital Connect, Virgin Trains, National Express East Coast, East Midlands Trains, London Midland, Chiltern Railways and Hull Trains.
3. Ebbsfleet International in north Kent is close to junction 2 of the M25 and Bluewater shopping centre, serving 10 million people across southern and eastern England. It offers frequent services to Brussels and Paris, with ample parking and taxi and Avis car hire facilities.
4. Ashford International in Kent provides three services a day to Paris, a daily service to Disneyland Resort Paris and seasonal weekly services to the French Alps and Avignon.
5. Eurostar is the world's first train operator to make all journeys carbon neutral. Independent research has shown that a Eurostar journey between London and Paris generates one-tenth of the carbon dioxide produced by an equivalent flight. Under its Tread Lightly initiative, Eurostar has set a target of further reducing its CO2 emissions by 25% per traveller journey by 2012.
6. Eurostar and Friends of the Earth are working together in the UK on Eurostar's Tread Lightly initiative and The Big Ask, Friends of the Earth's climate campaign. To find out more about Friends of the Earth visit www.friendsoftheearth.co.uk.
7. Eurostar is a founder member of Railteam, a partnership between Europe's leading high-speed train operators that is developing simpler ways to book and travel on the fast-expanding, European high-speed rail network.
8. Eurostar and Eurotunnel are entirely separate companies. Eurostar operates high-speed passenger trains, while Eurotunnel operates vehicle shuttle services and the Channel tunnel itself. Eurostar is Eurotunnel's biggest customer.
9. To book Eurostar, or to find out more information, go to www.eurostar.com or call 08705 186 186.
For more information:Eurostar Press Office+44 (0)20 7843 firstname.lastname@example.orgFor images please go to www.eurostarimagery.co.uk and register.