Eurostar appoints two new public affairs agencies - Open Road and Strategis Communications

14 Jul 2008

Eurostar, the high-speed train operator that links the UK and mainland Europe, has appointed London-based Open Road and Brussels-based Strategis Communications as its retained public affairs and corporate communications consultancies for UK and EU stakeholder activities respectively.
Open Road and Strategis Communications will be supporting Eurostar on a range of issues including open access for international rail services, the promotion of Eurostar's environmental credentials to key public affairs audiences, and the opportunities for the Eurostar joint venture following the restructuring of Eurostar UK Ltd's parent company London & Continental Railways.
Eurostar's Director of Communications, Simon Montague, said:"We wanted to find agencies who really understand our business objectives and the challenges we face across our three countries of operation, and we look forward to working closely with both Open Road and Strategis. Throughout the competitive pitch processes, they each showed a real understanding of our issues, and the opportunities we have to enhance our reputation."
Speaking on behalf of Open Road, Chief Executive Graham McMillan said:"This win represents a real milestone in the growth of Open Road as an agency. We are thrilled to be working with the team at Eurostar, and look forward to helping them use public affairs, corporate communications and corporate responsibility to achieve their business objectives in both the short and long term."
The Open Road team will comprise Chairman Nick DeLuca, Chief Executive Graham McMillan, and Consultant Jessica Frost.
Nick Blow, Managing Director of Strategis Communications, said:"We are over the moon. Eurostar is a first class client and we are really looking forward to working with the team to establish Eurostar as a valuable public policy partner in Brussels and to capitalise on the opportunities that this position will bring."
The Strategis team will comprise Nick Blow, Associate Andrew Fielding, Senior Consultant Agata Nowacka, and Consultant Delphine Chalençon.
Both agencies will report to Simon Montague in Eurostar's corporate communications team, and will work closely with Eurostar Chief Executive Richard Brown.
Notes to editors:
Open Road was founded by Graham McMillan, Martin Le Jeune, Victoria Tate and Nick DeLuca in January 2007. Its website and blog are at: The agency now employs nine members of staff, and its offering includes corporate communications, public affairs, PR and corporate responsibility. The agency's clients include Sky, HSBC, Royal Mail and Orange.
Set up by Nick Blow in January 2006 Strategis Communications employs six consultants and provides clients with European public affairs, media relations and corporate responsibility advice. Clients include Amway, Asda, eBay, Expedia, Honda, Johnson & Johnson, McDonald's, and Michelin.
1. Eurostar is the high-speed train service linking St Pancras International, Ebbsfleet International, Ashford International, Paris, Brussels, Lille, Calais, Disneyland Resort Paris, Avignon and the French Alps.
2. Eurostar operates 17 daily services each way between London and Paris (18/day from September 2008) and 10 a day each way between London and Brussels, and carries more than nine million travellers a year.
3. Ebbsfleet International is a new gateway to the eastern side of London and the Home Counties, offering seven trains a day to Paris and five a day to Brussels, and journey times of roundly two hours or less. It is a few minutes' drive from junction 2 of the M25 in north Kent and has ample parking, as well as taxi and Avis car hire facilities.
4. Eurostar is the world's first train operator to make all journeys carbon neutral. Independent research has shown that a Eurostar journey between London and Paris /Brussels generates one-tenth of the carbon dioxide produced by an equivalent flight. Under its Tread Lightly environmental plan, Eurostar has set a target of further reducing its CO2 emissions by 25% per traveller journey by 2012.
5. Eurostar and Friends of the Earth are working together on Eurostar's Tread Lightly initiative and The Big Ask, Friends of the Earth's climate campaign. Friends of the Earth is advising Eurostar on ways to further reduce its impact on the environment and Eurostar is helping Friends of the Earth to build support for a really strong climate change law.
6. Eurostar is a founder member of Railteam, a partnership between Europe's leading high-speed train operators that is developing simpler ways to book and travel on the fast-expanding, European high-speed rail network.
7. Eurostar and Eurotunnel are entirely separate companies. Eurostar operates high-speed passenger trains, while Eurotunnel operates a vehicle shuttle service between Folkestone and Calais and the Channel tunnel itself. Eurostar is Eurotunnel's biggest customer.
8. To book tickets for Eurostar, or to find out more information, go to, call 08705 186 186 or contact your travel agent.
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