Eurostar to spearhead The Da Vinci Code tourism campaign as it becomes film’s global partner
9 Jan 2006
- Columbia Pictures' The Da Vinci Code releases globally on May 19th 2006
- Eurostar unites with VisitBritain, Visit London, VisitScotland and Maison de la France
- The Da Vinci Code phenomenon helps to create record sales for Eurostar
Eurostar, the high-speed train service that links the UK with France and Belgium, is to lead the largest ever international campaign to boost tourism to London, Paris and Edinburgh on the back of this spring's release of blockbuster movie, The Da Vinci Code, from Columbia Pictures.
The short-haul carrier – today announced as the film's first global partner - is working with tourism officials in England, France and Scotland to capitalise on the success of the film adaptation of Dan Brown's book – a book which has already been credited with increasing tourism to locations featured in the plot.
The multi-million dollar partnership, with Columbia Pictures, will see Eurostar promote the film worldwide through a series of marketing and promotional initiatives, especially in the US, France, Belgium and the UK, including TV, online and in-terminal exposure. Eurostar will work with VisitBritain, Visit London, VisitScotland, as well as Maison de la France, to encourage tourists to take their own Da Vinci Code trail and follow in the footsteps of the book's hero Robert Langdon, played by Tom Hanks in the film.
Paul Charles, Director of Communications, Eurostar, said: "The Da Vinci Code has had a major impact on the numbers choosing to travel with Eurostar to London and Paris and so it makes sense for us to be at the heart of the film release of 2006. An increasing number of travellers are on The Da Vinci Code trail in the UK and France and the book is one of the most common items in our lost property office."
Charles added: "London and Paris will again be the hottest tourist destinations in 2006 and, via our partnership with Columbia Pictures, Eurostar travellers new and old will be able to live the excitement of the movie in very innovative ways."
More than 65 million travellers have used Eurostar since services began in 1994, more than the total population of the UK. More details about Eurostar can be found at www.eurostar.com
About The Da Vinci Code movie:From director, Ron Howard, producer Brian Grazer and screenwriter Akiva Goldsman, the Oscar®-winning team of A Beautiful Mind, and producer John Calley (the Oscar®-nominated The Remains of the Day), comes the film version of Dan Brown's The Da Vinci Code, one of the most popular and talked about novels of our time, with a cast headed by two-time Academy Award® winner Tom Hanks, Audrey Tautou, Sir Ian McKellen, Alfred Molina, Jürgen Prochnow, Paul Bettany and Jean Reno.
Produced by Grazer and Calley, The Da Vinci Code begins with a spectacular murder in the Louvre Museum. All clues point to a covert religious organization that will stop at nothing to protect a secret that threatens to overturn 2,000 years of accepted dogma.
More details about The Da Vinci Code can be found on the Internet at www.TheDaVinciCode-Movie.com
1. Eurostar is the fast train service linking London, Ashford, Paris, Brussels, Lille, Avignon, Calais, Disneyland Resort Paris and the French Alps.
2. Eurostar has been named "World's Leading Rail Service" at the World Travel Awards every year since 1998.
3. In 2007, Eurostar switches its entire operation from London's Waterloo International to the new hub at St. Pancras International.
4. Eurostar and Eurotunnel are two entirely different companies with two different management teams. Eurostar is Eurotunnel's largest customer.
5. To book tickets for Eurostar, or to find out more information, go to www.eurostar.com , call +44 (0)8705 186186 or contact your travel agent.
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For more information:
Eurostar Press Office+44 (0)20 7922 email@example.com
About Columbia PicturesColumbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.