Major Sponsors Announced for Visit London Awards

27 Sep 2005
  • Eurostar to be Headline Sponsor
  • The O² to be Entertainment Sponsor
  • ITV and the Evening Standard to be Media Partners

Visit London today announced Eurostar as headline sponsor for the 2005 Visit London Awards. The prestigious annual awards showcase the capital's premiere tourism businesses, from hotels and B&Bs to attractions, restaurants and cultural events.
Eurostar's director of communications, Paul Charles, commented: "Eurostar is delighted to be the main sponsor and official carrier for the Visit London Awards. As Eurostar operates to and from the centre of London and carries more passengers than all the airlines combined on the London-Paris and London-Brussels routes it is highly appropriate that Eurostar supports this major awards initiative."
James Bidwell, Visit London's chief executive, added: "Eurostar's sponsorship will allow us to put on a bigger and better awards ceremony than ever before - a memorable celebration of the capital's top tourism businesses and organisations, all of which help make London the world's leading city destination."
The O2, formerly the Millennium Dome, is currently being transformed into a world class entertainment destination and is the entertainment sponsor for the event. David Campbell, president and chief executive of AEG, developers of The O2 said: "The O2 will be the UK's most exciting and technically advanced music, sport and entertainment destination. We are delighted to be associated with the Visit London Awards and are committed to enhancing the already outstanding tourism offering in one of the world's most dynamic cities when we open in 2007."
ITV and the Evening Standard will be media sponsors, adding prestige and further increasing media coverage of the Awards.
ITV will be running its very own 'London Tonight Best Day Out for Londoners' award as part of the Visit London Awards. Helen Andrews, head of regional affairs at ITV London, said: "As a London broadcaster, ITV London is delighted to offer its support to the Visit London Awards. We are also proud to launch the London Tonight Best Day Out for Londoners award at this event. The awards will serve to further recognise the capital as a key area for tourists and businesses alike."
The Evening Standard will be promoting three 'People's Choice Awards', also voted for by the general public. Veronica Wadley, editor of the Evening Standard said: "The People's Choice Awards will give Londoners a chance to nominate their favourite local restaurant, shopping experience or family day out. As London's newspaper we are delighted to be able to support these awards, which will celebrate some of the best things to see and do in the capital."
The winners in all categories will be announced at a glittering awards ceremony on 28 November 2005 at Old Billingsgate Market.
For more information please contact Hannah Collingbourne in the Visit London press office on 020 7234 5843 or
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Notes to Editors:
The Visit London Awards categories are:
1. Bed and Breakfast2. Best for Business3. Large Hotel4. Small Hotel5. Large Visitor Attraction6. Small Visitor Attraction7. Outstanding Customer Service8. Best Website9. Tour London10. Best Borough11. Cultural Event12. Entertainment13. Marketing Campaign
The winners in the first nine categories will be put forward for the national 'Enjoy England Excellence Awards'.
The judging panel will include representatives from London's tourism and media industries.
Three 'People's Choice Awards' will be promoted by the Evening Standard: Best local restaurant, best shopping experience and best family day out.
ITV London will be running its own award – the 'London Tonight Best Day Out for Londoners Award'.
Visit London is the official visitor organisation for London. Its role is to promote London as the world's most exciting city, targeting domestic and overseas leisure and business visitors as well as Londoners. Visit London works in partnership with the Mayor, the London Development Agency and the commercial industry.