28/01/2014 Eurostar’s new uniforms make a BIG impression at St Pancras International

28 Jan 2014
  • St Pancras ‘kissing couple’ statue dressed to impress in super-sized replica of Eurostar’s new uniform
  • Statue fitting by Sharon Osborne’s stylist of 20 years
  • First new uniform design in nearly a decade, only the third in Eurostar’s history
  • Eurostar‘s own ‘kissing couple’ recreate amorous embrace celebrating twentieth year of operations

Eurostar passengers heading for the Continent this morning were left rubbing their eyes at the first sight of Eurostar’s brand new staff uniforms…adorning the nine meter tall ‘kissing couple’ statue in St Pancras International station.

The super-sized outfits clothing the world famous statue (‘The Meeting Place’ by Paul Day) were conceived and created by Sharon Osborne’s stylist, Maggie Cooke, to celebrate the introduction today of the new Eurostar uniforms, the first new design in nearly a decade.  On a more human scale, travellers were also welcomed today by Eurostar staff in all of its stations and on-board its trains, proudly wearing for the first time the stylish new uniforms.

And demonstrating the statue’s power to cast its spell over visitors to the station, Eurostar’s very own ‘kissing couple’, Train Manager Adele Gent and Station Shift Leader Simon Gent, recreated the famously amorous embrace at the statue’s feet.  The couple, who have recently celebrated their first wedding anniversary, met and fell in love over 10 years ago working together on the international high-speed train service.  Adele and Simon were amongst the first Eurostar staff to be presented with their new uniforms and have worn all three versions since joining the company.

Marc Noaro, Service and People Director, Eurostar, said:
Our new uniforms signal the next chapter in Eurostar’s story and perfectly capture the glamour and romance of international high-speed rail travel.  Our first new design in a decade has been meticulously researched and the attention to detail in every uniform is second to none.  As Eurostar enters its twentieth year, this is a proud day for all of our teams and we are looking forward to our customer’s reactions and comments today as they catch their first glimpses.

The statue project, a closely guarded secret for several months, was executed over five nights under the cover of darkness by costumier, Maggie Cooke.  With many years of styling experience, Maggie is more used to dressing celebrities rather than 9 metre high bronze statues - her latest job was styling Sharon Osborne on X Factor.  Using more than 95 metres of fabric, the nine metre tall replica uniform is accurate down to the striking yellow piping on the jacket collars and the eye catching patterned neck scarf.  The statue has been under wraps since Thursday last week while the fitting took place and was unveiled at 05:00 this morning.

Maggie Cooke, Project coordinator said:
My approach to any  job is "yes of course I can do it " and so I've treated the kissing couple as two really large people applying the same cutting and making principals as I would in any other job. My only fear was motion sickness, as we used a moving platform to apply the finishing touches and so I took sickness pills as a precaution! It been a great challenge - lots of fun and I’m really pleased with the results.

Commenting on the new uniforms, Dennis Nothdruft, Fashion and Textile Museum Curator, said: “One of the roles of a uniform is to convey a message to the customer about the role the wearer plays, so it’s crucial to get it right.  The new Eurostar uniform is timeless – a classic tailored look with a well-cut suit that brings a feeling of confidence and that translates to the customer.

The new uniform design unveiled today is only the third in Eurostar’s history and is the result of an extensive programme of consultations with staff and customers.  Whilst meeting the needs of a wide range of busy and demanding customer service roles, the new uniforms are also the most elegant and professional to date.

Their introduction heralds the much anticipated arrival of Eurostar’s new state-of-the-art fleet of trains from 2014 onwards and is the latest example of Eurostar’s ongoing commitment to offer its customers the very best travel experience.  The uniform design has itself been inspired by Eurostar’s new train livery which will be unveiled officially this year when the first of its new trains enters commercial service.

The introduction of the new uniforms has been timed to coincide with Eurostar’s recent birthday celebrations.  Having just entered its twentieth year of operation, the arrival of the new uniforms is a visual reminder of the way in which Eurostar has revolutionised travel between the UK and mainland Europe.

The new uniforms have been rolled out across all Eurostar locations effective immediately.

UNIFORM STATISTICS:

  • 5,134 pairs of trousers distributed
  • 11,071 shirts buttoned
  • More than 1,700 neck ties and scarves will be tied
  • 10,251 buttons sewn onto on jackets
  • 2,738 waistcoats and tunics tailored
  • Thousands of old uniforms recycled

-ends-

NOTES TO EDITORS:

  • Eurostar’s new uniforms have been designed and manufactured in partnership with Jermyn Street Design (JSD).  Founded in 1981, JSD is an independent and industry leading specialist in the design and manufacture of high quality, design-led corporate wear and uniforms.  Working with high-end designer brands, airlines, retail companies and the hospitality industry JSD is responsible for uniforms for iconic brands across the UK and Europe
  • Jermyn Street Design has created clothes that work for Givenchy, Guerlain, Ascot Racecourse, World Duty Free, Lancôme International, Virgin Rail, The Dorchester Collection, Eurostar, Gatwick Airport, Nuffield Health, Coral Racing, David Lloyd Leisure, De Beers worldwide and uniforms in 17 countries for Crowne Plaza and Holiday Inns Europe and the Middle East.

www.jsd.co.uk

A BRIEF HISTORY OF EUROSTAR:
6 May, 1994: HM The Queen opens Waterloo International before travelling on Eurostar to Calais for the Channel Tunnel inauguration with President Mitterrand of France.

14 November, 1994: Eurostar begins running trains to and from London Waterloo International, Paris Gare du Nord, Brussels Midi and Lille Europe.

30 July, 2003: Eurostar sets the UK rail speed record at 208mph (334.7kph), a record which remains unbroken today.

26 February, 2004: Eurostar introduces the first update to it staff uniforms (the version visible until today).

14 November, 2007: Eurostar moves to its new London home at St Pancras International.  The second section of the UK high speed rail line, High Speed 1, is completed cutting journey times between London and Paris to just 2hrs 15mins  and London and Brussels to just 2hrs.

28 August, 2009: Eurostar carries its 100 millionth traveller.

7 October, 2010: Eurostar announces a £700 million investment in its fleet, including ten brand new trains from Siemens and the overhaul and redesign of its our current fleet.

19 November, 2013: Eurostar unveils a brand new staff uniform, only the third design since services began in 1994.  The ‘kissing couple’ statue in St Pancras International is dressed to impress in a super-sized replica of the uniform.

About Eurostar:

  • Eurostar is the high-speed train service linking St Pancras International, Ebbsfleet International, Ashford International, Paris, Brussels, Lille, Calais, Disneyland Resort Paris, Avignon and the French Alps.
  • Eurostar was established in 1994 as a partnership between three railway companies: SNCF, SNCB and LCR (London and Continental Railways). On 1 September 2010, Eurostar became a single, unified corporate entity owned by three shareholders: SNCF, SNCB and LCR.
  • The current Eurostar train was first introduced into service in 1994 carrying 750 passengers and operating at speeds of up to 300kph. Since then, the fleet of 28 trains has carried more than 130 million passengers between London and the Continent. Following their refurbishment these trains will continue to form a core part of the Eurostar fleet.
  • Eurostar is a founder member of Railteam, a partnership between Europe's leading high-speed train operators that is developing simpler ways to book and travel on the fast-expanding, European high-speed rail network.
  • Eurostar and Eurotunnel are entirely separate companies. Eurostar operates high-speed passenger trains, while Eurotunnel operates vehicle shuttle services and the Channel Tunnel itself. Eurostar is Eurotunnel's biggest customer.


For more information:

Eurostar Press Office
020 7843 5500
press.office@eurostar.co.uk