Eurostar invites passengers to celebrate 100 days to go until London 2012

18 Apr 2012

Eurostar, the official international rail services provider for the London 2012 Olympic and Paralympic Games, is helping Europe to celebrate 100 days to go until the start of the Games with London 2012-themed giveaways for Eurostar passengers travelling today (18th April 2012).

A mixture of instant onboard upgrades, tickets to the London Prepares series including hockey and water polo, and London 2012 Games tickets will be up for grabs on board every Eurostar service travelling to or from London on 18th April. Winners will be picked at random and awarded their prize during their journey. Social media activity will also direct people to enter for a chance to win tickets to 2012 Hours to Go: An Evening of Athletics and Entertainment at the Olympic Stadium on May 5th.

Olympic mascot Wenlock will be making a special appearance at London St. Pancras International, and Eurostar staff will be armed with London 2012 treats to help passengers join in the countdown to this summer's spectacle. To mark the occasion, Eurostar terminals in London, Paris and Brussels will be also given a fresh new look in the run up to the Games.

As an official provider to the London 2012 Games, Eurostar is looking forward to bringing sports fans and spectators from across Europe to London to enjoy the atmosphere at the 2012 Games.

Lionel Benbassat, Director of Marketing at Eurostar, said: "With just 100 days to go until the start of the London 2012 Games, we're encouraging our passengers to start the celebrations now. Today, we're giving people the chance to get their hands on London 2012 prizes in our terminals, on board and through social media with more exciting celebrations coming between now and the start of the Games. As providers of London 2012, we will be bringing hundreds of thousands of people to and from the UK during the Games, and we have a big role to play in helping to make London 2012 a truly international occasion."

As an official supporter of the London 2012 Festival, Eurostar is creating their very own unique one-day summer festival – Traction. The event will be held in Granary Square - London's newest creative quarter - a stone's throw from Eurostar's central London home, St Pancras International. This unique event will bring together musical, dance and arts performers from across Europe and is already seeing high demand for tickets with the first tranche selling out within days of their release. 1

For more information about Eurostar or to book Eurostar tickets visit www.eurostar.com or call 03448 224 777.

-ENDS-

Notes to editors:
1 Eurostar presents Traction will take place on Saturday 14 July 2012. Early bird tickets have now sold out and the next tranche of tickets go on sale from 26 April at £20 each. For more information and to get ahead of the pack, visit www.eurostartraction.com or www.ticketmaster.co.uk

For more information please contact:
Eurostar Press Office
t: 00 44 (0) 20 7843 5500
e: press.office@eurostar.com

About Eurostar:
1. Eurostar is the high-speed train service linking St Pancras International, Ebbsfleet International, Ashford International, Paris, Brussels, Lille, Calais, Disneyland Resort Paris, Avignon and the French Alps.

2. Eurostar was established in 1994 as a partnership between three railway companies: SNCF, SNCB and LCR (London and Continental Railways). On 1 September 2010, Eurostar became a single, unified corporate entity owned by three shareholders: SNCF, SNCB and LCR.

3. The current Eurostar train was first introduced into service in 1994 carrying 750 passengers and operating at speeds of up to 300kph. Since then, the fleet of 28 trains has carried more than 115 million passengers between London and the Continent. Following their refurbishment these trains will continue to form a core part of the Eurostar fleet.

4. Eurostar is a founder member of Railteam, a partnership between Europe's leading high-speed train operators that is developing simpler ways to book and travel on the fast-expanding, European high-speed rail network.

5. Eurostar and Eurotunnel are entirely separate companies. Eurostar operates high-speed passenger trains, while Eurotunnel operates vehicle shuttle services and the Channel Tunnel itself. Eurostar is Eurotunnel's biggest customers.