Eurostar appoints AMV BBDO as its new pan-European creative agency
1 Feb 2012
Eurostar, the high-speed passenger service linking London and mainland Europe, has selected AMV BBDO to provide creative and advertising services across all markets, following a multi-stage pitch process.
AMV BBDO will work alongside Eurostar as lead creative agency in the strategic development of its pan-European advertising.* In partnership with CLM BBDO who will take responsibility for activation in France and Belgium, they will deliver a suite of communications for the UK, France and Belgium, with the first campaign due in the autumn.
The decision to appoint a new creative agency was a consequence of Eurostar's strategic decision to develop a unified and coherent approach across all of its different markets.
Lionel Benbassat, Director of Marketing and Brand for Eurostar comments: "In September 2010 our business transformed from a partnership into a single, unified corporate entity with ambitious growth plans and an increasingly international outlook. To underpin this new direction we require creative agencies that can execute our brand strategy across all of our global brand communications as a well as from a local perspective.
"During the pitch process AMV BBDO and their partner CLM BBDO showed they were best equipped to deliver our objectives and demonstrated a real understanding of the market, the opportunities and the challenges we face. They are a great fit for us and we're looking forward to working with them during what will be an exciting period of growth for our business."
Farah Ramzan Golant, Executive Chairman of AMV BBDO, comments; "Eurostar is a unique brand with an appetite for edgy creative work as they blaze a trail of change in European travel. We are thrilled at the opportunity to partner with them as they leverage their position going forwards."
Valérie Accary, CEO of CLM BBDO, adds; "It's an honour to partner with a brand that has brought so much to Europe. We are excited to participate to a new chapter of their creative and business excellence."
In 2011, as part of this same, strategic process, Eurostar unveiled a new visual identity and its first pan-European advertising campaign to reflect the evolution of its business and its new, consistent brand personality.
This appointment follows a final stage pitch process, which included CHI & Partners with JWT Paris and Leg with Euro RSCG London.
* Subject to final contract negotiations
Note to editors:
For further information AMV BBDO, please contact:Lisa Farr, Communications Director020 7616 3626/07821 firstname.lastname@example.org
1. Eurostar is the high-speed train service linking St Pancras International, Ebbsfleet International, Ashford International, Paris, Brussels, Lille, Calais, Disneyland Resort Paris, Avignon and the French Alps.
2. Eurostar was established in 1994 as a partnership between three railway companies: SNCF, SNCB and LCR (London and Continental Railways). On 1 September 2010, Eurostar became a single, unified corporate entity owned by three shareholders: SNCF, SNCB and LCR.
3. The current Eurostar train was first introduced into service in 1994 carrying 750 passengers and operating at speeds of up to 300kph. Since then, the fleet of 28 trains has carried more than 115 million passengers between London and the Continent. Following their refurbishment these trains will continue to form a core part of the Eurostar fleet.
4. The Eurostar Ashden Award for Sustainable Travel
- Since 2001 the Ashden awards have been supporting sustainability projects across the globe and now they're working with Eurostar to promote sustainable travel
- As part of the Tread Lightly programme to cut carbon and get people thinking differently about their journeys, Eurostar has launched the Ashden Award for Sustainable Travel
- With a prize fund and a host of benefits, the Eurostar Ashden Award for Sustainable Travel will celebrate and support local sustainable travel projects in the UK, France and Belgium
5. Eurostar is a founder member of Railteam, a partnership between Europe's leading high-speed train operators that is developing simpler ways to book and travel on the fast-expanding, European high-speed rail network.
6. Eurostar and Eurotunnel are entirely separate companies. Eurostar operates high-speed passenger trains, while Eurotunnel operates vehicle shuttle services and the Channel Tunnel itself. Eurostar is Eurotunnel's biggest customer.
For more information contact:
Eurostar Press OfficeEurostart:0044 (0)20 7843 5500e: email@example.com