Eurostar to sponsor London 2012
12 May 2010
The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) today announces that Eurostar has become a tier 3 sponsor of London 2012, the 30th domestic sponsor.
The high-speed rail company has become Official International Rail Services Provider and will be providing London 2012 with arrival and departure services at St Pancras International for those competing and working at the Games who are travelling to London on its trains. It will also provide international rail services for London 2012's operational requirements. Outside of its sponsorship with LOCOG, Eurostar will naturally be carrying many spectators from main land Europe to and from the Games in 2012 itself.
The cross-Channel rail operator has also acquired rights in France and Belgium and become a partner of the French and Belgian National Olympic Committees. As part of these deals, the French and Belgian Olympic teams will travel to and from the Games using Eurostar services.
As part of its sponsorship of the London 2012 Games, Eurostar will be conducting a number of activations across the UK, France and Belgium to promote London 2012 as a truly sustainable Games.
The first main Eurostar activation is the Tri-City-Athlon planned for 14 September 2010 which takes places across the three capital cities that Eurostar serves. Over one day participants will do a swim in Paris, a cycle in Brussels and a run in London.
LOCOG Chair Sebastian Coe commented: "We are thrilled that Eurostar has come onboard as a London 2012 partner. They are an iconic brand with a strong emphasis on quality and I know they will ensure that everyone coming to London 2012 by rail, either as a competitor or spectator, has the best travel experience possible from the moment they start their journey."
Nicolas Petrovic, Chief Executive of Eurostar, said: "We are proud to be partners with London 2012 and believe we will play a critical role in bringing people from all over Europe. As the high speed rail link between the UK and the continent we will be bringing over a million people to and from the UK during the Games and will help make London 2012 the most sustainable Games possible."
"The Tri-City-Athlon which will take place in Paris,
Brussels and London will be a record-breaking way of demonstrating the proximity of the continental capitals we serve and reinforcing the closeness of the UK to Europe. It will be a great challenge for the participants and will be a key milestone in the run-up to 2012."
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For further information please contact the London 2012 Press Office on +44 (0)203 2012 100 or visit the website at www.london2012.com. Find out the latest from London 2012 HQ on our blog http://blog.london2012.com or follow us on Twitter http://www.twitter.com/london2012
To contact the Eurostar Press Office please call 020 7843 5500 or firstname.lastname@example.org.
Notes to editors:
As it heads towards its £2bn budget for staging the Olympic and Paralympic Games, LOCOG has seven domestic Tier One Partners - adidas, BMW, BP, British Airways, BT, EDF and Lloyds TSB. There are six domestic Tier Two Supporters – Adecco, Cadbury, Cisco, Deloitte, Thomas Cook and UPS. There are now sixteen domestic Tier Three Suppliers and Providers – Airwave, Atkins, Boston Consulting Group, Crystal CG, Eurostar, Freshfields Bruckhaus Deringer LLP, GSK, Gymnova, Holiday Inn, John Lewis, McCann Worldgroup, Next, The Nielsen Company, Populous, Ticketmaster and Trident.
There is now one Paralympic Tier One Partner, Sainsbury's
The Worldwide Olympic Partners signed up for London 2012 are Coca-Cola, Acer, Atos Origin, GE, McDonald's, Omega, Panasonic, Samsung and Visa.
Eurostar provides high-speed rail journeys between St Pancras International, Ebbsfleet International, Ashford International, Paris, Brussels, Lille, Calais, Disneyland Resort Paris, Avignon and the French Alps. It also connects with domestic services in the UK and provides onward connections to destinations across mainland Europe.
Eurostar is a founder member of Railteam, a partnership between Europe's leading high-speed train operators that is developing simpler ways to book and travel on the fast-expanding, European high-speed rail network.