Suite of changes drives Eurostar's "Reinvention"

31 Aug 2005
  • New classes of service launch tomorrow with first-class split into separate business and leisure carriages
  • Relaunch of Eurostar Frequent Traveller programme with points awarded for any ticket purchased
  • New design for Eurostar.com website

Eurostar, the high-speed train operator that links the UK, France and Belgium, tomorrow launches its new classes of service and a series of other changes aimed at capturing even more travellers on short-haul routes into mainland Europe.
Eurostar's creating three distinct classes of service - Business Premier, Leisure Select and Standard - which deliver tailored benefits to business or leisure travellers before boarding and on-board.
The changes include the following:

  • New Business Premier class - includes fast-track check-in; exclusive Business Lounge access; a three-course meal served at your seat, plus the option of an "Express Breakfast" on early trains; newspapers/magazines
  • Chauffeur option, for Business Premier travellers, to and from the station in each direction
  • New Leisure Select class - for leisure travellers wishing to indulge with 30-minute check-in; a three-course meal served at your seat and newspapers/magazines
  • New-look Frequent Traveller scheme with points awarded based on the price you pay for a ticket, including promotional fares. Members of Carte Blanche, the top tier of the scheme, can also redeem their points for travel on the same day
  • Refreshing the Eurostar.com website with new content and easier booking of Eurostar services, hotels and car hire

The fresh approach follows the results of Eurostar's largest ever research study among travellers and potential future Eurostar users, who pointed to a need to tailor the Eurostar service for the differing requirements of business and leisure travellers. Business users wanted to be productive as possible while leisure travellers pointed to a need to offer the chance to indulge while on-board.
Ticket prices, with lead-in fares of £319 return for Business Premier; £139 return for Leisure Select and £59 return for Standard, are based on how far in advance bookings are made and the level of flexibility/exchangeability required.
Paul Charles, Director of Communications, Eurostar, said: "We've listened to what's top of mind for our travellers. They have differing but clear needs so our "reinvention" has been designed by our travellers, for our travellers. By uniquely splitting our first class into separate business and leisure carriages, we believe we are setting the agenda for the future of the travel industry."
Eurostar switches its entire operation to St. Pancras International in 2007 when the high-speed line is completed. Journey times to Lille will be 1h20m; just 1h51m to Brussels and 2h15m to Paris.
Editor's Notes:
1. Eurostar is the fast train service linking London, Ashford, Paris, Brussels, Lille, Avignon, Calais, Disneyland Resort Paris and the French Alps.
2. Eurostar was named "Train Operator of the Year" at the National Rail Awards 2004; "World's Leading Rail Service" in the 2003 and 2004 World Travel Awards; "Best Rail Network" at the Business Travel World Awards 2004 and "Best Rail Operator" at the Travel Weekly Globe Awards 2004.
3. Eurostar and Eurotunnel are two entirely different companies with two different management teams. Eurostar is Eurotunnel's largest customer.
4. To book tickets for Eurostar, or to find out more information, go to www.eurostar.com , call 08705 186186 or contact your travel agent.
- ends -
For more information:Eurostar Press Office+44 (0)20 7922 4494press.office@eurostar.co.uk